Identity and Passport Service

| Identity and Passport Service | Fersiwn Cymraeg |

Linking to IPS

This page gives information, help and terms and conditions for linking to the Identity and Passport (IPS) website.

We welcome and encourage other websites to link to IPS. But by linking to IPS you are deemed to have signed up to our terms and conditions.

If you add any link to IPS, contact us to let us know. Please tell us which link you have used and where you have put it on your site.

Text links to IPS

If you wish to use text to link to IPS, you should describe IPS in this way:
The Identity and Passport Service - the latest information about British passports, ID cards and the National Identity Scheme

You can use the following source code for this link:


title="IPS - information.": this text is read by speaking browsers and is visible to users when their mouse hovers over the link. It will also help search engines by associating words with IPS.

If you would like to add text about IPS to your intranet or website, you can use this short description:

Find out about all the latest information about British passports, ID cards and the National Identity Scheme

Source code

The source code for the link should look something like this:


target="_blank": this will open IPS in a new browser window.

width="***" height="***": you will need to insert the size of the graphic in pixels; this will help the page load more quickly.

src="[file_path/file_name.gif]": you will need to insert the file path and name of the graphics file.

alt="Link to IPS.": this text is read by speaking browsers and is visible to users who have turned their graphics off.

It will also help search engines by associating words with Identity and Passport Service.

Association with IPS

You should not seek to associate IPS with your site or any non-IPS content. Nor should you suggest any endorsement or approval by IPS of you, your website or any non-IPS product or content.

Framing and context of IPS content

We do not permit our pages to be loaded into frames on your site. Our pages must load into a user's entire window. Nor should you insert any graphic into, or play audio content over, IPS content, nor allow a pop-up to appear simultaneously with info4local content.

Restrictions on sites which can link to info4local

We do not permit a website to link to IPS if it contains material which is libellous, defamatory, pornographic, obscene, or is in any way a breach of the laws of England and Wales or infringes any third party intellectual property rights.

Removal of links

If we contact you to move your links to IPS, you must do so immediately.

Further information on linking

If you need any further information about linking to IPS, please contact us.

24-hour Passport Adviceline: 0300 222 0000 (see terms and conditions). Calls made to 0300 numbers from landlines and mobile phones are charged to customers at their network provider's national rate. Live operators are available to assist with your enquiry 24 hours a day.